James Norman had been fishing with a friend off rocks at the western end of Dunsky Beach in the West Cape Howe National Park, west of Albany when he decided to go for a swim.
His friend watched him swim to the beach nearby.
James walked out of the water and made his way along the beach and onto a rocky outcrop at the eastern end of Dunsky Beach.
James has not been seen since this time.
If you have information that may assist police to locate James please call Crime Stoppers on 1800 333 000.